An animal health company entered Bangladesh—a crowded, price-sensitive market where relationships and rapid technical service decide success. Internal belief was fixed: “B2B means LinkedIn promotions + 5 technical sales reps.” But as a new player, the company lacked visibility, trust, and the budget to deploy a large on-ground team immediately. Traditional B2B efforts were slow, and distributors felt unsupported.
We needed a lean, fast, and high-impact entry strategy that built credibility, generated demand, and supported the distributor without the burden of heavy manpower or costly platforms.
We reframed the entry model from B2B to B2B2C.
Key interventions:
Partnered closely with the local distributor to ensure ground reach
Shifted from low-engagement LinkedIn to Facebook, where farmers, farm managers, and veterinarians were highly active
Launched micro-campaigns explaining problems + solutions to drive pull demand
Added one vernacular-speaking technical expert who resolved most complaints on the spot, eliminating delays
Routed advanced technical queries to the HO expert team, making support instantaneous and reliable
This combination massively accelerated trust-building and technical problem-solving.
Inquiries surged, complaints were resolved within hours, and the speed of service disrupted competitors. With just one local expert and a B2B2C digital strategy, the brand gained traction faster and cheaper than any traditional model—proving that new markets reward smart speed, not heavy structure.